Pink Lady® was one of the first apples to be marketed under a specific brand name rather than by its variety name. The variety is grown under licence, and then marketed through licenced resellers to the supermarkets. This tight control is intended to keep quality high, and it is portrayed as a premium product.
You may have sometimes seen another variety called Cripps Pink in the shops and noticed the similarity … it is actually the same variety. Pink Lady® is a trademark, the actual variety name is Cripps Pink.
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